Group Email Marketing Specialist

Contract: Full-TimeLocation: Head office (SW13 9JJ)Hybrid working: 3 days in the office per week

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once in a lifetime milestones, should be exciting, positive and special and we help them make memories.

We started as the home of wedding gift lists - but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop, The Wedding Present Company and Prezola, we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service at every touch point: from our luxury showrooms to our cutting edge tech platforms. Powered up by our long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve now applied these values to new markets too, bringing one of the UK’s leading wedding planning platforms, Rock My Wedding, to the group, along with lifestyle shopping destination The Homeware Outlet. We are also proud to have launched our newest venture, LittleList in 2023, which is set to revolutionise the baby gifting market.

We are looking for an enthusiastic and detail-oriented Email Marketing Specialist to join our team to manage our email marketing strategy across our three wedding gift list brands and our baby brand. This role is perfect for someone who is passionate about email communication, customer relationship management, and has a keen eye for design and data-driven strategies. This candidate must have a strong focus on data-driven strategies and complex personalisation and automation but also be able to create content to engage our audience with a strong eye for design and branding.  This role will work closely with our Marketing Manager as well as collaborate with the rest of our team.

Key Responsibilities:

• Customer Journey Management: Oversee and continuously improve the customer journey, ensuring engaging and efficient interactions at each touchpoint and create exceptional visual journeys for our customers.
• Email Content Creation: Develop, design and execute weekly email content that resonates with our audience and drives engagement.
• Automated Email Strategies: Implement and manage automated email campaigns that cater to various customer segments.
• Reporting and Analysis: Regularly analyse and report on the performance of email campaigns, utilizing insights to drive improvements and strategies.
• Email Communication Updates: Obsessively update email communications for clarity, effectiveness, and compliance with the latest standards and practices.
• Personal Outreach: Engage in personal outreach efforts, crafting bespoke emails for specific audiences or individuals.
• Terms and Conditions Updates: Regularly review and update the terms and conditions in email communications to ensure legal compliance.
• Conversion Projects: Lead projects focused on enhancing email conversion rates.
• ESP and Personalisation Tools: Lead a project to implement new tools for email personalization and segmentation, ideally using previous experience and knowledge.
• New Email Platform Implementation: Ideally using expertise and knowledge, recommend and implement a robust new email platform to enhance our marketing efforts and improve customer journey.
• Data Migration: Handle the migration of customer data to the new email platform with a focus on data integrity and security.

Requirements

Qualifications/Skills:

• A minimum of 3 years experience in an email marketing role or similar
• Advanced knowledge of Email Marketing tools and platforms
• Expertise in email design and layout – strong design skills needed
• Advanced knowledge of segmentation and personalisation techniques
• Advanced analytics and reporting skills - experience in data-driven marketing and a solid understanding of analytics
• Strong experience in CRM
• A/B testing and experimentation
• Strong understanding of customer journey mapping and management.
• Regulatory knowledge
• Automation and workflow expertise
• List management and hygiene
• Proficiency in using Email Service Providers (ESPs) and personalisation tools
• Excellent content creation and copywriting skills specific to email
• Ability to manage multiple brands and projects simultaneously and meet deadlines whilst maintaining voice and brand consistency
• Knowledge of current email marketing trends and best practices
• Excellent communication and interpersonal skills
• Ability to work both independently and as part of a team
• Experience in changing email providers in a similar role would be beneficial
• Experience using Mailchimp, Mandril and other ESP’s
• Familiarity with GDPR and other relevant data protection regulations
• A bachelor's degree in marketing, communication, or a related field is preferred

Benefits

• 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service   
• Annual Bonus Scheme   
• Cycle2Work   
• Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands).  
• Discounted Private Healthcare   
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options