Senior Social Media Manager - Temporary (up to 12 months)

Salary: £41,242 - £45,000 (dependent on experience)
Contract type: Temporary: Fixed Term Contract or Secondment
Hours: Full Time
Additional information: We are a 24/7 emergency service. You will be required to occasionally be part of the social media rota system which includes shifts between 9am-8pm (Monday to Friday) and some weekend working.
Location description: Home Based with some requirement to work in Poole
Interview date: w/c 2 June
Closing Date: 26-05-2025
Reference: 19517

About us

Our purpose is simple, to save lives at sea. Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from anyone.

Your role

We’re looking for an experienced social media professional who has the expertise to lead the delivery of the RNLI’s social media strategy and approach to paid social for several areas across the organisation including income generation, legacies, recruitment and much more. We’re looking for someone who has experience in advising and supporting a wide range of stakeholders at all levels of an organisation to help save lives at sea.

As Senior Social Media Manager, key responsibilities include:

- Overseeing the strategy and delivery of paid social media across multiple platforms and working with external agencies
- Working closely with the other Senior Social Media Manager to deliver the RNLI’s organic social media strategy
- Co-leading the RNLI’s approach to community management, across our social media channels
- Line managing a team of social media specialists
- Providing strategic and outcomes-focused responses to marketing briefs
- Driving forward social media fundraising for the RNLI
- Procuring, implementing and managing relevant social media tools and software
- Innovating in the social media space, including launching new channels
- Leading on the social media elements of crisis communication responses
- Working with a range of stakeholders including volunteers to expand the RNLI’s reach and protect the RNLI’s reputation

Please note that as part of the role you will also contribute to the team’s out-of-hours community management rota.

About you

The ideal candidate will be available to start immediately. To be considered for the Senior Social Media Manager role, you will have substantial experience leading on paid content and the strategic use of social media within a large organisation, as well as experience of line management and stakeholder management.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.