Head of Digital Marketing

Posted 02/04/2025 by Pure Resourcing Solutions Limited

Location:
Colchester
Salary/Rate:
£70,000/annum
An excellent opportunity to join one of the region’s leading, family owned, specialist FMCG businesses. 

This versatile position demands a blend of creative and analytical skills to effectively promote and foster business growth.
You will be fully responsible for the strategic planning and execution for everything marketing and work strategically as part of the senior management team. 
 
The role would suit a results-oriented marketer with a passion for innovation and a knack for strategic thinking.
Responsible for managing all commercial marketing activities, budgets, and relationships with internal and external stakeholders.
 
  • Marketing strategy: Develop and manage marketing plans for all channels, including digital, social media, events, email, and website. 
  • Budgeting: Create and manage budgets that align with marketing and business goals. 
  • Stakeholder management: Create and manage relationships with external stakeholders and agencies, as well as teams internally. 
  • Brand strategy: Design and plan branding and positioning. 
  • Competitor analysis: Monitor and analyse competitors. 
  • Consumer behaviour analysis: Analyse consumer behaviour and customer personas. 
  • Data/systems: Be aware of how data can be used and monetise to help the business grow & management of CMS/CRM/Data
  • Coordination: Liaise with sales and marketing teams to coordinate efforts and build brand awareness. 

What are we looking for:
  • Lead generation and campaign performance monitoring - a marketeer with an understanding of ROI
  • Data-driven decision making & analytical mindset
  • Creativity and innovation
  • Ability to communicate with, engage and challenge a range of stakeholders
  • Manage multiple projects simultaneously in a fast-paced environment and to deadlines
  • Attention to detail
  • Leadership, courage, teamworking, Self-development
  • Customer focused attitude
You will be joining a supportive and collaborative senior leadership team in a fantastic growth sector.

Opportunities for growth and development are excellent alongside a superb remuneration package and long-term incentive plan.

Get in touch for all the details.
Type:
Permanent
Start Date:
01/04/2025
Contract Length:
N/A
Job Reference:
BH-66031-2
Job ID:
223292984

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