Paid Media Manager / Performance Marketing Manager

Location: Crewe, 

Working Hours: Monday to Friday, 8:30am - 5:00pm  

Our client's performance marketing team is growing! Are you eager to be part of the digital marketing revolution at a leading company that spans 13 countries? We are seeking an experience performance marketer to join our client's global marketing team. The ideal candidate will be commercially focused and possess a strong history of executing and overseeing top-tier paid campaigns on platforms such as Google, Microsoft, and Meta.

This is a pivotal role for an in-house Paid Media / Performance Marketing Manager to join the digital marketing team. You will play a key role in developing and executing our paid search & paid social strategy.

What will you be doing as our performance marketer?

• Oversee the planning, execution, optimisation, and reporting of large-scale paid campaigns across Google, Microsoft and Meta.
• Responsible for driving new ideas to improve the performance of campaigns, including account structure, bid strategy, creative, copy, keyword expansion, audience management, and landing page optimisation.
• Implement effective budget/bid optimisations to achieve channel KPI targets.
• Utilise analytics tools to analyse and report on key performance metrics.
• Generate daily, weekly and monthly reporting on campaign performance, insights and recommendations for improvement across the channel and provide actionable insights to enhance the overall marketing strategy.
• Collaborate with the wider marketing team to optimise landing pages and improve conversion rates across for all paid search traffic implementing A/B testing strategies to enhance campaign performance.
• Keep up to date with industry trends, updates and best practices within paid, recommending and implementing new strategies to maximise performance.