Senior Brand Manager
Posted 26/02/2025 by Anne Corder Recruitment
It is initially a fixed term contract, which could lead to a permanent position.
In this high-impact role, you will be responsible for the full brand strategy, profit transformation, and execution for two established brands. You’ll lead a major brand relaunch, drive innovation, and shape the future of these brands, working closely with cross-functional teams to ensure continued success in a competitive market.
Key Responsibilities
- Lead the full relaunch and execution of a well-known snack brand, ensuring a successful transformation through recipe, packaging, and pricing strategy.
- Develop and implement brand plans based on consumer insights, category trends, and commercial opportunities.
- Drive innovation by developing a 24-month NPD pipeline, working with technical teams to launch new formats and products.
- Oversee brand performance, analysing market data and implementing strategies to optimise profitability and share growth.
- Lead marketing activation, including PR, social media, and shopper campaigns, ensuring seamless execution and maximum brand impact.
- Collaborate cross-functionally with category, sales, and operational teams to deliver aligned brand objectives.
- Shape a long-term strategic roadmap for future brand expansion.
- Proven track record as a Brand Manager or Senior Brand Manager in FMCG, preferably within the food or snacks category.
- Experience leading brand transformation, relaunches, or major product innovation projects.
- Strong commercial acumen with the ability to drive profitability and brand performance.
- Highly analytical, with the ability to translate data into strategic actions.
- Strong stakeholder management and ability to influence cross-functional teams.
- Passion for consumer trends, innovation, and delivering standout brand experiences.
- Ability to thrive in a fast-paced environment, balancing strategy with hands-on execution.
Anne Corder Recruitment Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. By applying you will be registered as a candidate with Anne Corder Recruitment Ltd, your personal data may be added to our database as part of the application process. Our privacy policy is available on our website and explains how we will use your data. Your details will be reviewed by one of our Recruitment Partners and we will contact you again within 5 working days if your application is to be progressed further.
- Type:
- Contract
- Contract Length:
- N/A
- Contact Name:
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- Telephone:
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- Job Reference:
- 1159024
- Job ID:
- 223116364
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