Product Marketing Manager

Posted a week ago by Zebra Technical Recruitment Ltd

Location:
W3, Acton Central, Greater London
Salary/Rate:
£50,000/annum

The Company

Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales.

The Role

Responsibilities:

  • Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships.
  • Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content.
  • Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social)
  • Exhibition Management: Plan, execute and analyse domestic/international exhibitions
  • Web Content: Manage product content and updates
  • Customer Engagement: Gather customer feedback and support distributor marketing activities.
  • Product Launches: Manage global product launches and communicate product value to sales teams
  • Performance Monitoring: Track and analyse marketing ROI and manage marketing budgets
  • Market Research: Analyse market trends, competitor activity and customer needs

About You

You should have a good mix of the following skills, experience and qualifications:

  • Education: A degree or equivalent in an engineering-focused subject and/or marketing.
  • Marketing: Campaign development and execution.
  • Project Management: Multitasking and prioritisation
  • Communication: Excellent organisational and communication skills
  • Analytical Skills: Data-driven decision-making ability

Benefits & Hours

£50000 plus Annual Bonus, Hybrid Work (2 days WFH), Pension, Health insurance, Life Assurance

Monday to Friday: 8:30am to 5:30pm

Based: Acton, West London

Type:
Permanent
Contract Length:
N/A
Job Reference:
2957312
Job ID:
222882722

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