CRM Marketing Specialist

up to £55,000k plus excellent benefits

Full time permanent – WFH 3 -2

Location: Newcastle – North East

Sector: - Ecommerce / Marketing / sales / Design Agency

Our client is a market leading organisation and this is an excellent opportunity to join in a new CRM Marketing appointment. You will be working closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base.

Key Areas: -

• Marketing Data Insights
• Rewards Programme
• Strong data-driven, cross-multi channel experience
• Experience in a brand / ecommerce environment B2B & B2C 

Job Responsibilities

• Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments
• Work with stakeholders and CRM team colleagues to create campaign briefs and translate them into campaign outputs increasingly delivered via your hands on use our campaign management platform
• Work with the Analytics / data team ensure we effectively measure the incremental value of our activity at an overall level for multi-channel or multi-step campaigns as well as for individual messages
• management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell
• Customer segmentation – Leading the communications strategy
• Customer Rewards Programme & Marketing lifecycles
• Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels. 
• Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plan 
• Manage the client review process for the nominated client.
• Define and implement service management processes and measures

Person Specification

Sector: Media, Digital, Communications & Design

Degree level marketing qualification 

experience in a brand / ecommerce environment