Marketing and Communications Coordinator

Posted 18/11/2024 by A1 Jobs Ltd

Location:
AB21, Stoneywood, Aberdeen City
Salary/Rate:
£34,000 - £38,000/annum Permanent

A1 Jobs have a permanent opportunity to work with our client to secure a Marketing and Communications Co-ordinator.

Key Responsibilities

Strategic Marketing and Branding

·         Develop and execute comprehensive marketing plans, strategy documents, and social media analytics reports to align with business objectives.

·         Ensure branding and messaging consistency across all channels, including vehicle branding, staff uniforms, and shopfront signage.

·         Collaborate with the website development team to create, update, and optimise website content for all areas of the business

 Content Creation and Management

·         Create and manage digital and print marketing materials, including brochures, business cards, event stands, and presentations tailored to specific audiences.

·         Write blog posts for company websites, covering topics such as services, industry trends, and sustainability efforts.

·         Work closely with a film production company to create compelling promotional content, such as a corporate promotional film highlighting our journey to net zero and other milestones.

 Digital and Social Media Marketing

·         Manage all social media platforms including scheduling posts, creating content, and analysing performance metrics.

·         Manage internal communication channels, like our staff hub social media pages, designing surveys, and sharing company news.

·         Oversee digital campaigns, including email marketing for events, conferences, and follow-ups from inquiries.

·         Advertise job openings on company websites and social media, ensuring strong outreach to potential candidates.

 Event Management and Coordination

·         Organise company participation in events such as trade shows, exhibitions, and industry conferences, ensuring optimal brand exposure.

·         Plan and execute employee and charity events to foster internal engagement and community goodwill.

·         Liaise with organisations like the TSA, charities, and chambers of commerce to create collaborative opportunities.

Sustainability and ESG Communication

·         Communicate the company’s journey toward achieving net zero and Environmental, Social, and Governance (ESG) initiatives.

·         Coordinate branding and messaging for business involvement with the UN Global Compact, ensuring alignment with sustainability goals.

 Customer and Community Engagement

·         Work closely with the Account Manager to develop strategies to retain and expand our customer base, including loyalty programs and feedback collection.

·         Design and deliver tailored service presentations to specific customer groups.

·         Respond to website inquiries promptly and professionally.

 Research and Recognition

·         Conduct market research to identify trends, customer preferences, and competitive analysis.

·         Research and apply for industry awards to recognise company and staff achievements.

 Collaboration and Policy Development

·         Partner with senior leadership to align marketing campaigns with overarching business goals.

·         Assist in policy development, including crafting and refining internal documents.

 Qualifications and Skills

·         Exceptional organisational and multitasking abilities to manage diverse projects and deadlines.

·         Strong communication skills, including copywriting, email communication, and content creation.

·         Proficiency in digital marketing tools and platforms, including social media management (business suite) and SEO.

·         Creative flair with an eye for design, ensuring all branding materials meet high-quality standards. Comfortable using CANVA or something similar, to create content.

·         Commitment to sustainability and experience in communicating corporate ESG goals.

Type:
Permanent
Start Date:
Immediate
Contract Length:
Permanent
Job Reference:
CH181124
Job ID:
222667791

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