Marketing Content Specialist

Location: Coventry (hybrid working available)
Hours: 40 per week, typically Mon – Fri, 8:30am – 5:00pm
Salary: £40,000 – £45,000, depending on experience

The Role: Marketing Content Specialist

Due to company growth and a shift in marketing direction, we are now recruiting a Marketing Content Specialist to join a fabulous team. In this role, you’ll work closely with the Impact Specialist to implement Account-Based Marketing (ABM) communications while overseeing the content needs for the Marketing team and internal stakeholders.

Key Responsibilities

• Case Studies: Manage and create case studies by gathering information from relevant teams or clients, organising resources such as photographers, and ensuring case studies are integral to the content strategy.
• Blog: Plan, write, and publish blog articles, collaborating with teams and third parties.
• White Papers: Develop and publish white papers as part of the content plan, gathering necessary data from internal and external sources.
• Research Reports: Assist in producing research reports for key audiences, including sourcing data from partners and clients.
• ABM Insight Documents: Work with the Impact Specialist to craft tailored content for prospects, collaborating with Business Development and Sales teams.
• Strategic Alliances: Liaise with external marketing agencies and partners to gather insights, attend events, and generate new contacts.
• Comms Calendar: Own and maintain the marketing communications calendar, delivering consistent value and insights to audiences.
• Email Newsletters: Create and manage e-newsletters, including data analysis to optimize campaigns.
• Pivot Magazine: Oversee production of the internal magazine, managing content creation, design, and post-production promotion.
• Website: Support website maintenance and ensure it serves as an effective marketing tool.
• Social Media: Manage LinkedIn content, ensuring regular posts are aligned with brand strategy.
• Ad Hoc Campaigns: Execute ad hoc email communications, generating engaging copy for campaigns.
• Research & Communication: Share relevant marketing news and research across the team and monitor industry trends.
• Events: Assist with both online and in-person events, providing support with marketing materials and event logistics.

The Ideal Candidate

We are looking for someone with the following mindset:

• Research-Oriented: Curious and able to source relevant information.
• Determined: Persistent with a strong drive to succeed.
• Relationship Builder: Personable, able to engage with diverse personalities.
• Strong Communicator: Confident in both internal and external communications.
• Continuous Learner: Eager to keep up with business and digital trends.
• Creative & Detail-Oriented: Able to find innovative solutions and maintain high accuracy.
• Team Player: Collaborative, respectful, and values-driven.

Required Skills and Experience

• 5+ years of experience in B2B marketing
• Strong background in producing communications for senior audiences
• Experience with Account-Based Marketing (ABM)
• Proficiency in creating artwork for various media (direct mail, website, print, email, video)
• Experience working within an integrated marketing team
• A journalistic background is a plus