Marketing Manager
Posted 22/10/2024 by Cherry Professional
We’re seeking an experienced, driven B2B Marketing leader to help our client grow by developing and executing innovative strategies that generate leads, drive customer acquisition, and increase market share. You'll engage with internal and external stakeholders, including suppliers, customers, and partners, to drive growth and contribute to strategic ambitions.
What You'll be doing:
- Lead the marketing team in creating strategies that generate high-quality leads via email campaigns, paid ads, social media, SEO, and content marketing.
- Track and analyse marketing performance, optimising efforts to improve conversion rates and ROI.
- Oversee digital marketing initiatives, including website management, SEO/SEM, PPC, social media, and identifying new opportunities for high-value leads.
- Lead content creation for blogs, case studies, email marketing, and landing pages.
- Monitor campaign performance, leveraging data analytics to guide decisions and refine strategies.
- Collaborate with sales teams to ensure alignment between marketing and sales goals, while developing marketing collateral to support sales efforts.
- Organise webinars, events, and workshops to engage existing clients and attract new business.
- Plan and execute B2B campaigns to boost brand visibility and drive demand.
- Partner with external vendors to deliver impactful marketing initiatives.
- Conduct market research to identify growth opportunities and industry trends.
- Shape the company’s data strategy to support data-driven decision-making and value generation.
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of B2B marketing experience.
- Proven expertise in lead generation and digital marketing.
- Proficient in Salesforce and CRM systems integration with marketing efforts.
- Strong knowledge of SEO, PPC, social media, email marketing, and content creation.
- Analytical, data-driven approach with the ability to interpret performance metrics and adjust strategies.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and digital platforms like Google Analytics, LinkedIn, and Salesforce.
- Excellent communication and collaboration skills.
Other roles you may have applied for:
Head of Marketing, Group Marketing Manager, Marketing Director, Senior Marketing Executive, Marketing Consultant, Digital Marketing Manager, Marketing & Communications Manager
Cherry Professional are recruiting for this opportunity on behalf of our client. Please view our Privacy Policy on our website to understand how your data will be used if you apply for this role.
- Type:
- Permanent
- Start Date:
- 21/10/2024
- Contract Length:
- N/A
- Contact Name:
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- Telephone:
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- Job Reference:
- BH-27471
- Job ID:
- 222525434
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