Demand Generation Manager

Posted 6 days ago by ADLIB Recruitment

Location:
Bristol
Salary/Rate:
£50,000 - £65,000/annum
I am working with a prominent player in compliance, safety, and data intelligence technologies, serving a diverse range of highly regulated industries. This organisation boasts a global presence, dedicated to driving innovation and excellence. The culture is built on teamwork, open communication, and a passion for making a direct impact on the future of the company.


What You'll Be Doing?
  • Develop and execute multi-channel demand generation campaigns, including content marketing, webinars, email marketing, social media, and paid advertising.
  • Utilise Hubspot to build and maintain a lead scoring framework, identifying high-quality leads for sales follow-up.
  • Optimise lead nurturing processes to improve conversion rates, reduce churn, and increase customer lifetime value.
  • Create and produce high-quality marketing content addressing prospects' and customers' pain points.
  • Conduct A/B tests and analyse campaign performance to make data-driven improvements.
  • Manage online marketing channels, including SEO, PPC, email marketing, and social media, optimising for maximum reach and conversion.
  • Collaborate with cross-functional teams to ensure campaigns align with business objectives.
  • Set campaign KPIs, analyse marketing data, and report on MQLs, SQLs, and pipeline contributions.

What Experience You'll Need to Apply?
  • Bachelor's Degree in Marketing, Communications, or a related field.
  • 5+ years of experience in B2B demand generation, including outbound marketing and inbound lead generation.
  • Proven success in driving pipeline growth and revenue through integrated campaigns.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and experience using data to inform decision-making and strategy development.
  • Experience managing budgets and balancing competing priorities effectively.

What You'll Get in Return for Your Experience?
  • Salary: £50,000 - £65,000
  • Comprehensive benefits package including healthcare and private medical insurance.
  • 27 days holiday (increasing to 30 days with the option to buy/sell up to 3 days).
  • Support with cost of living through vouchers and discounts on leisure, retail, and travel.
  • Work-life balance initiatives.
  • Opportunities for career advancement in a dynamic, people-first culture.

What's Next?

If you're interested in this role, please apply or contact Dom.

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Type:
Permanent
Start Date:
04/11/2024
Contract Length:
N/A
Job Reference:
BH-19594-1
Job ID:
222402384
Applications:
Less than 10

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