The Role:

As a Marketing Executive, you will be instrumental in supporting our marketing manager and product teams to execute a comprehensive marketing strategy. This role offers a unique opportunity to take ownership of key marketing functions, driving brand awareness, website traffic, and lead generation through a well-rounded and content-driven approach.

Key Responsibilities:

• Content Strategy Implementation: Manage and execute a content strategy designed to boost brand awareness, increase website traffic, and generate inbound leads.
• HubSpot Management: Optimise the use of HubSpot at a Marketing Hub level, ideally as a Super Admin, ensuring seamless campaign execution and data management.
• Website Management: Maintain and update our HubSpot CMS website, ensuring it aligns with brand guidelines and is optimised for performance.
• Social Media Management: Oversee the company’s social media accounts, creating, publishing, and engaging with content that resonates with our audience.
• Communications Planning: Plan and execute internal and external communications, including email campaigns, company announcements, and press releases.
• Collaborative Marketing: Work closely with cross-functional teams to create marketing and sales collateral that supports business objectives.
• GDPR Compliance: Ensure that all marketing activities comply with GDPR regulations.
• KPI Management: Own and manage marketing KPIs, providing regular analysis, reporting, and data-driven recommendations for optimisation.
• Brand Management: Maintain and enhance the company’s brand identity, ensuring consistency across all marketing activities.
• Lead Generation: Drive MQL lead generation through targeted marketing initiatives and campaigns.

Skills and Knowledge Required:

• Qualifications: L4 CIM Marketing Diploma or bachelor’s degree in marketing or similar.
• Experience: Minimum 3 years post-graduate experience in a B2B marketing role, with a focus on content marketing, social media, and HubSpot.
• Technical Skills: Proficiency in HubSpot CMS website administration, social media management (especially LinkedIn, Instagram, and Pinterest), and MS Office (Outlook, Word, PowerPoint, Excel).
• Communication: Excellent written and verbal communication skills, with confident oral presentation abilities.
• Analytical Skills: Strong numeracy and analytical ability, with experience in making data-driven decisions.
• Knowledge: Familiarity with one of the primary B2B CRM platforms, Hubspot desirable, GDPR regulations, SEO (SEMrush or similar), Google Analytics 4 (GA4).
• Desirable Skills: Experience with Adobe Suites (InDesign, Photoshop), graphic and video creation platforms (Canva), Sales Navigator and Netsuite ERP.