Job Title: Social Media and Content Officer/Executive
Location: London, United Kingdom
Salary: £27,000 - £33,000

About the Job:
We are looking for a creative and motivated individual to join our team as a Social Media and Content Officer/Executive. You will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness. This is an exciting opportunity to be part of a passionate charity, where your contributions will directly impact awareness of blood disorders and stem cell donations.

About the Company:

They are a purpose-driven organisation committed to making a meaningful impact in the lives of individuals and communities. Their work focuses on raising awareness and engaging with diverse audiences to support important causes. With a strong history of advocacy and outreach, they aim to inspire positive change and provide opportunities for people to contribute to a cause that makes a difference.

Qualifications:

• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
• Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
• Experience with video creation, including storyboarding, filming, and editing.
• Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
• Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
• Strong organisational skills with the ability to manage multiple campaigns and projects simultaneously.
• Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
• Understanding of SEO and content marketing strategies.
• Familiarity with influencer marketing and experience managing relationships with influencers and external collaborators.
• Experience in video editing or content creation is a plus.

Key Responsibilities:

Social Media Management:

• Develop, implement, and optimise social media strategies across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to enhance brand visibility and engagement.
• Create, schedule, and manage a diverse range of content (posts, stories, videos, reels) that aligns with our mission and engages both existing and new audiences.
• Monitor social media channels to interact with followers, respond to queries, and foster community growth.
• Analyse social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
• Execute A/B testing to determine the effectiveness of various social media campaigns and adjust strategies accordingly.
• Stay updated on social media trends, platform updates, and algorithm changes to ensure optimal engagement and visibility.

Content Creation:

• Develop engaging and high-quality content, including blogs, articles, social media posts, infographics, and videos, tailored to specific audience segments.
• Work closely with graphic designers and video editors to create visually compelling multimedia content that supports campaigns.
• Write persuasive and creative copy for marketing campaigns, emails, and other digital marketing materials that inspire action and resonate with our audience.
• Research and incorporate trending topics and industry news into content to maintain relevance and interest.

Influencer Marketing and Partnerships:

• Identify, engage, and manage relationships with influencers, brand ambassadors, and community partners to amplify our message and increase our reach.
• Develop and manage campaigns with influencers, ensuring alignment with brand guidelines and marketing goals.
• Monitor the performance of influencer campaigns, track deliverables, and measure ROI.
• Ensure influencer content complies with advertising regulations, including proper disclosure of paid partnerships.

Paid Social Campaigns:

• Plan, execute, and manage paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to support fund-raising, awareness, and engagement goals.
• Create ad copy, manage creative assets, and handle the setup of targeting, budgeting, and bidding strategies.
• Conduct ongoing optimisation of ad campaigns based on performance data to maximise return on investment.
• Monitor campaign KPIs such as CTR, CPC, and conversions, and adjust tactics to ensure objectives are met.

Collaboration and Cross-Functional Work:

• Work closely with internal teams (e.g., marketing, sales, product development) to ensure consistent messaging across all digital channels.
• Collaborate with external agencies, freelance designers, photographers, or videographers to produce high-quality content.
• Assist in the development of marketing campaign calendars, ensuring timely delivery of all social and digital content.
• Act as the social media point of contact during cross-departmental initiatives to ensure cohesion and brand consistency.

Event and Campaign Promotion:

• Support the marketing team in planning and promoting online and offline events, webinars, or charity drives through social media and digital campaigns.
• Develop marketing materials and promotional content for events, ensuring maximum outreach and attendance.

If you are interested in finding out more, please APPLY & get in touch via email - Ed Farrell @ Allegiance Technology .co .uk