Elevation Recruitment Group are once again partnering with a global business in the search for a Category Marketing Specialist. The role is pivotal in developing, implementing, and executing marketing strategies for the health division, with a specialised focus within the business.

European Category Marketing Specialist
Doncaster
£40,000pa-£60,000pa

We are looking for a talented and dynamic individual with a proven track record in implementing a category strategy, ideally within the healthcare or workspace environments. As the ideal candidate, you will have a passion for identifying market opportunities, understanding consumer needs, and crafting effective marketing plans.

Benefits:

• Bonus scheme
• Pension with match funding (up to 8.5%)
• 25 days annual leave, increasing by an extra day for every 5 years of service
• Flexible working
• Life assurance
• Healthcare subsidised with employee assistance programme
• Enrolment into health cash plan
• Cycle to work scheme
• Long Service Awards
• Day off for your birthday
• Free parking at the office
• GIVE – employee voluntary programme

In this role, you will:

• Implement category strategies, ensuring prioritisation of focus areas.
• Oversee all marketing activities for the division, including campaigns, promotions, and sales tools.
• Ensure effective communication of messaging to attract and retain customers.
• Collaborate with cross-functional teams including product management, sales, and customer support.
• Provide regular updates to senior leadership on marketing progress and project results.
• Lead market research efforts to evaluate current and potential marketing activities.
• Coordinate with internal Marcoms team and external agencies as needed to deliver marketing activities.
• Manage photography/video shoots, ensuring timely delivery of assets.
• Collaborate with local marketing teams across Europe to execute effective strategies.
• Monitor and analyse campaign data to evaluate marketing success.
• Work with Category Product Manager to identify new product ideas.
• Prepare key presentations and launch documents in collaboration with the product team.
• Manage marketing budgets efficiently.
• Develop category expertise and stay informed about industry trends.

You’ll need:

• Proven record in developing and launching marketing activities.
• Experience in healthcare/workspace environments.
• Strong understanding of traditional marketing channels.
• Creativity and innovation in problem-solving.
• Knowledge of budget management.