Gleeson Recruitment Group are pleased to be working with a leading service led business who operate nationally to recruit for a Senior Regional Marketing Manager. In this role you will report to a Head of Marketing and manage a marketing team to deliver change and transformation to this renowned business.

Job title: Senior Regional Marketing Manager

Location: West Midlands / Birmingham

Salary: £60,000 - £70,000

Contract: Full time, permanent, hybrid in office once a month (some travel to franchises required)

Start date: September - December 2024

The role:

This dynamic role will be responsible for providing marketing strategy, planning and support, and team management across a dedicated region.

The role involves collaborating with multiple business units within the organisation to define, develop, and implement a centralised marketing strategy with clear, measurable targets and data insight-led activities. As part of a collaborative central team, you'll work closely with stakeholders to develop plans that execute the marketing strategy and achieve business goals.

Requirements:

• Work alongside the team and other marketing members to develop short and long-term marketing strategies.
• Take ownership of and implement the annual marketing plan and strategy for the region with support from the marketing manager and marketing executive - translating goals and objectives into actionable and measurable marketing plans and strategies based on data insights.
• Manage, grow, and develop the team.
• Collaborate with the team on campaign development and ensure sign-off from all relevant stakeholders.
• Work with the Digital team to identify focus areas for the marketing plan across all digital channels. Monitor and report on results and trends to inform short and long-term strategies.
• Collaborate with the Brand team and creative agencies to ensure consistency across all platforms and channels.
• Lead certain central projects to ensure all channels are maximised and have a clear ROI.
• Work with the communications team to ensure marketing focuses are communicated and implemented in line with the marketing strategy and plan in place.
• Maintain key stakeholder communication and management at all times.
• Use various reporting tools to monitor and report periodically on performance against marketing metrics.
• Perform any other duties as required.

Candidate Criteria:

• Proven marketing management experience
• Experience in a multi-site operational business
• Commercially minded marketing experience with data-driven results
• Experience in developing and managing brand guidelines
• Strong stakeholder management and relationship-building skills across the business
• Experience in developing clear and consistent messaging and client journeys
• Experience working collaboratively across a wider business group
• Experience in a similar industry
• Events lead for a large organisation

• Knowledge of relationship management
• Understanding of B2B and B2C market dynamics and customer journeys
• Understanding of service sectors
• Commercial background
• Experience with events systems/software

Please apply for more information

GleeMD

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.