Role: Content Marketing Executive – Castleford. 

Salary: up to £34K per annum.

Benefits:

• Hybrid working.
• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role,  you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans.

Responsibilities:

• Deliver our content marketing strategic plan in line with agreed priorities.
• Shape the message – craft the core messages that deliver our solutions positioning.
• Deliver the high quality, engaging content across identified priority areas of the business.
• Content creation - create a wide variety of content - web, videos, presentations, sales support.

• Promote content across online and offline channels – SEO, PPC, email campaigns.

SPECIFIC RESPONSIBILITIES

• Content strategy development – develop and execute content strategies aligned with business goals
• Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation.
• Content creation – produce high quality and engaging content across multiple formats (web, social, email) targeted to audience interests and pain points
• Content calendar management – create and organise content in line with campaigns & events
• Content distribution – leverage channels and platforms to maximise reach and visibility.
• SEO and keywords – integrate core keywords to drive content performance.
• Content promotion – develop promotional strategies i.e. paid advertising, social
• Audience engagement – foster engagement with target audiences to nurture and build loyalty.
• Performance tracking and analysis – monitor the performance of content i.e. engagement, conversion rates and ROI.
• Content performance reporting – Prepare regular reports & dashboards to show impact.
• Stay updated on industry trends – best practice and emerging technologies in content marketing
• Network effectively with commercial teams to prioritise and develop the understanding to develop our content plan in core areas.
• Be a brand champion & custodian – ensuring consistency of brand guidelines.
• Tone of voice – ensure all content is in line with brand ToV
• Design – work with agencies to ensure content is on brand
• To ensure company compliance at all levels with corporate ID policies
• To conduct any other duties as requested to perform within the scope of your knowledge, skills and ability.

CORE MEASUREMENTS

• Annual content plan delivered & signed off.
• Deliver content calendar and reporting tools to measure content performance.
• Delivery of solutions positioning content (web, presentations, video)
• Delivery of automation support package (web, presentations, video)
• Delivery of x content campaigns per annum

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

• • Bachelor’s degree in marketing or related discipline
  • A confident, self-motivated person
  • Ability to build excellent relationships through teamwork
  • 3yrs+ content marketing experience
  • Excellent writing skills and the ability to communicate at all levels
  • Track record of producing a variety of content
  • Video creation & editing would be an advantage
  • Strategic approach combined with tactical execution 
  • Strong planning and project management skills
  • Excellent verbal / written communication and presentational skills
  • Highly competent with Microsoft office.
  • Full UK drivers’ licence.

DESIRABLE SKILLS

• Track record in B2B Marketing