The SEO and Content Manager will be responsible for refining, executing, and monitoring the overall search engine optimisation (SEO) strategy for our ecommerce websites.

Client Details

Our client is a leading player in their niche industry. With a workforce of over a thousand employees, the company is renowned for its innovative approach and commitment to quality. The company is based in Stockport and offers a vibrant, fast-paced environment where creativity and excellence are highly valued.

Description

Key responsibilities of the SEO and Content Manager:

• SEO Strategy Execution: Take ownership of the existing SEO strategy, refining and optimising it based on data-driven insights and industry trends.
• Content Team Management: Lead and mentor two marketing content writers, providing guidance on SEO best practices, content optimisation, and topic ideation.
• Keyword Research & Analysis: Conduct thorough keyword research to identify high- value search terms and phrases that align with our product offerings and target audience.
• Content Planning & Optimisation: Develop a content calendar aligned with the SEO strategy, ensuring content is optimised for search engines and resonates with the target audience.
• On-Page Optimisation: Oversee on-page optimisation efforts, including optimising meta tags, headings, internal linking structures, and product descriptions.
• Technical SEO Oversight: Collaborate with the web development team to identify and resolve technical SEO issues, such as site speed, crawlability, and mobile responsiveness.
• Link Building Strategy: Develop and execute a link-building strategy to acquire high- quality backlinks from reputable websites.

Profile

The ideal SEO and Content Manager:

• Demonstrated success in managing SEO campaigns for ecommerce websites, with a proven ability to drive organic traffic, improve search rankings, and increase sales/revenue.
• SEO Fundamentals: In-depth understanding of on-page optimisation, off-page optimisation, technical SEO, keyword research, content strategy, and link building.
• Ecommerce SEO: Specific knowledge of SEO strategies and tactics that are effective for ecommerce websites, such as product page optimisation & category page optimisation.
• Analytics & Reporting: Proficiency in using web analytics tools (e.g., Google Analytics/SearchConsole) to track and analyse website traffic, search rankings, conversion rates, and otherkey metrics.
• SEO Tools: Familiarity with SEO tools and software (e.g., SEMrush, Ahrefs, Moz) for keyword research, site audits, competitor analysis, and rank tracking.
• Technical SEO: Understanding of technical SEO concepts such as site speed optimisation, structured data implementation, XML sitemaps, and canonicalization

Job Offer

• A competitive salary of £40,000 - £55,000 per annum
• A vibrant work environment in Stockport
• A chance to be part of an innovative and creative team
• Hybrid working

We encourage all candidates who have the right mix of skills and experience to apply. This is a fantastic opportunity to join a leading company in the industrial / manufacturing