Email Marketing Operations Associate

Role: Email Marketing Ops Associate
Specialism: Email Marketing, CRM, HTML, Marketing Ops. & Strategy
Company: Global Brand
Type: Contract
Duration: 6 Months (Minimum)
Location: London (Hybrid)
Start: ASAP / Urgent
Pay Rate: £200 - £250 per day
Working Pattern: On-Site (1 day remote per week)

Email Marketing Operations Associate

CPS Group UK are delighted to be working with a leading Global brand to appoint several CRM/Email Marketing Operations Associates, to drive the execution and campaign delivery of the communications lifecycle to enable the initiatives and objectives of the Marketing team. The Email Marketing Ops. Associate will administer user lifecycle messaging tests to drive experimentation and draw learnings to continually improve.

This role requires skills including:

- Hands-on HTML coding
- Email testing instrumentation
- Salesforce Marketing Cloud or Braze
- Marketing Operations
- A/B Testing

Role Responsibilities

* Build, test and deliver lifecycle messages.
* Execute messaging optimization and best practice adoption.
* Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
* Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers.
* Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed.
* Monitor messaging programs and campaign and mitigate or flag issues to partners.
* Traffic messages utilizing targeting capabilities while balancing against business goals.
* Implement and audit all analytic encoding to enable messaging effectiveness.
* Drive messaging reporting and run ad hoc analysis when requested.
* Ensure all messages conform to GDPR, and other legal or compliance requirements.

Required Skills & Experience

* 2+ years in marketing executing CRM/Lifecycle channel optimization and insights
* Experienced in email, push, sms, in-app messaging channels and platforms
* An understanding and administration of message experimentation best practices
* Attention to detail, with an ability to identify issues and implement remedies
* Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
* Analytic orientation and curiosity, using insights to drive your next course of action
* Superior presentation, communication and documentation skills

Preferred Additional Experience

* Working knowledge of SQL
* Template scripting (e.g. AMPscript, Liquid)
* Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
* Experience in building lifecycle user journeys
* Working knowledge of compliance requirements
* Fluency in another EU language (e.g. Spanish, German, French)

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed)

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