Marketing Executive - Events

£28,000 - £32,000 + Bonus + Excellent Benefits 

Hybrid Working

London

Award winning events business seeks highly talented Marketing Executive to join their rapidly growing events team.

This role will work across four of their leading events which take place in New York, London, Virginia and Bali.

The successful Marketing Executive will help to plan, organise and execute innovative marketing campaigns primarily across these highly successful events.

Supported by the Head of Marketing the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

Key Responsibilities: Marketing Executive

• Own & execute the marketing plans
• Delivery of marketing plans to achieve attendance targets at each event
• Deliver a robust, tailored email marketing campaign to drive event registrations
• Establish & refine target audiences for each series based on industry personas and ensure quality of attending audience
• Work with Partners, speakers, and delegates to create compelling, measurable influencer marketing campaigns
• Deliver organic social media campaigns across LinkedIn, Twitter, and Facebook
• Design digital marketing collateral for each event (Brochures, leaderboards, MPUs, social cards, etc) using Canva Manage websites for each event
• Work closely with the Events Director and Head of Marketing on event delivery and messaging
• Own & regularly report back to stakeholders on campaign progress & KPIs Collaborate and share best practice with wider marketing team across syndication, events, training and more                                                                                                                                                                  Key Knowledge & Skills Required:
• 1 year + in digital marketing - ideally a background in event marketing
• Solid understanding of the events and digital media landscape
• Excellent copywriting capabilities 
• Proven ability to learn new tools and software quickly and independently
• Strong experience in areas including insight development and audience segmentation
• Literate and numerate with exemplary verbal and written English
• Proficient in Microsoft Office programmes
• Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations                                                                         Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.