Marketing Manager (B2B)

Salary: Up to £40,000 per annum

Location: Ferndown, Dorset (Hybrid working options available)

Hours: Monday - Friday

Are you a skilled B2B Marketing Manager, creating effective digital strategies and content that appeals to business leaders?

An exciting opportunity awaits for a skilled professional like yourself to take the marketing strategy to the next level for our client. If you possess a talent for strategic planning and marketing innovation, along with a proven history of driving impactful outcomes, this role could be just what you're looking for.

As a Marketing Manager, your role will be pivotal in orchestrating data-informed campaigns that drive marketing initiatives to a new level for our client. Utilising the expertise of the Marketing team and your astute understanding of marketing dynamics and best practices, you'll provide invaluable insights for strategic decision-making, ultimately amplifying brand engagement for the business.

Main Responsibilities:

• Driving comprehensive marketing campaigns, from raising the brand recognition to generating leads.
• Working closely with the broader business to produce high-calibre content such as case studies, presentations, and webinars.
• Fine-tuning the social media and events schedule to optimise demand generation.
• Pioneering the integration of cutting-edge digital marketing trends, best practices, and technologies.
• Nurturing and mentoring the existing marketing team to enhance their expertise and capabilities.

Skills/Experience required for the B2B Marketing Manager role:

• Robust problem-solving abilities and the expertise for adjusting strategies in response to evolving market dynamics.
• Demonstrated success in crafting and implementing marketing strategies that bolster lead generation and enhance brand visibility.
• Outstanding written and verbal communication skills, adept at conveying complex ideas with clarity and persuasion.
• Insight into creating sophisticated content tailored for a senior B2B audience.
• Proficiency in digital marketing, with a focus on LinkedIn, SEO, and email marketing.
• Experience in utilising digital tools and analytics to gauge and refine marketing performance.
• Capability to lead and motivate cross-functional teams.
• Practical familiarity with Adobe Creative Suite and Dynamics 365 Marketing would be advantageous.
• Keen attention to detail and a dedication to ongoing self-improvement.

In return for your hard work and commitment, our client offers fantastic benefits, including:

• Flexible and hybrid working options once established
• Investment in industry-led training
• Tailored development opportunities
• Generous holiday allowance
• Private medical insurance
• Financial health services
• Enhanced matched company pension scheme
• Mental health support from trained Mental Health First Aiders
• Annual summer and winter parties
• Sustainable travel schemes
• Significant annual sponsorship through a Community Fund

So, if you want to be part of an integral team within a successful and forward-thinking company, apply today!