Job Title: Marketing and Brand Manager (Communications Business Partner)

Location: Walsall, WS1 1TR

Salary: £38,223 - £43,421 per annum

Job Type: Permanent, Full time

Closing Date: 10th May 2024

Interviews scheduled for week commencing 20 May 2024

Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach. £1.5bn has been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council. We will build on our proud industrial heritage and build a borough fit for the future.

If you're an ambitious marketer with a passion for shaping the plan, working across the full marketing mix and a desire to do things differently, we'd like to hear from you. We're looking for someone who can bring a wealth of marcomms experience and creativity.

About the Role:

We're looking for an aspirational marketing or brand manager with experience of using a broad range of marketing and communications techniques to create and evaluate campaigns.

This role will focus on marketing implementation and will be part of the wider Communications team within the Council.

The successful candidate will report into the Head of Marketing and Brand and will have the ability to inspire and develop our marketing approach.

Key Responsibilities:

• Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
• Development and delivery of transformational marketing campaigns in line with our Council Plan
• Develop income generation strategies through the promotion of events and services
• Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
• Helping to manage the reputation of the Council through focusing on proactive & reactive PR and media relations
• The robust evaluation of all marketing activity and utilising learnings to shape future activity
• Lead the implementation of the brand strategy and ensuring the brand identity is used at all touchpoints
• Support the wider Communications and Marketing team goals and help raise the team's profile within the organisation

The Candidate:

• Experience of using a broad range of marketing and communications techniques to create and evaluate campaigns

Benefits:

We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.

About Us:

Here at Walsall, we want to attract the best talent. That's why - as well as a satisfying and rewarding job - we offer a range of attractive benefits. Working arrangements in most jobs are flexible (you may work flexitime, full or part time and job sharing is usually available) and you can expect generous holiday entitlements, a first class pension scheme and plenty of opportunities for training and personal development.

We advertise vacancies because we want the best talent available. If that's you, we're waiting for your application.

Please click the APPLY button to be redirected to the council's website to complete your application.

Candidates with the experience or relevant job titles of; Marketing Lead, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist, Communications Manager, Communications Specialist, Communications Manager, Marketing Business Partner, Communications Business Partner may also be considered for this role.