Our Client

My client is a long-established retail business with a flagship store located in Birmingham. Alongside their bricks and mortar offering, they have a largely successful ecommerce offering which the business wants to further develop. They have an instantly recognisable brand, and as they continue to grow to hire an Interim Head of E-Commerce to devise the strategy for, and to drive the online retail business.

The Role
Reporting to the Chairman, the Interim Head of E-Commerce will take ownership of devising and driving the ecommerce trading strategy to deliver incremental online sales. You will have the freedom to review existing strategy and bring best in class operations to the forefront of the trading strategy. You will keep all online messaging consistent across the website and the physical store to bring consistency of branding, ranging and messaging. You will identify opportunities to grow the customer base and identify behavioural flows as well as target audiences through personalisation and the segmentation of data to increase retention. You will take responsibility for the Ecommerce website - customer journey, trading, social media, SEO, CRM (lifecycle marketing), Digital Marketing, Affiliate marketing, CRO, retention and acquisition of customers as well as creating a digital development roadmap to support sales growth. You'll also work with the Operations team to deliver a fantastic service proposition for the customer, website & marketplace.

The Person
The successful Interim Head of E-Commerce will:
- have a demonstrable track record of owning E-Commerce & Digital Marketing strategy (including website and customer journey) within a direct-to-consumer retail business (white goods / furniture / bulky goods).
- be accustomed to building a strategic plan for driving the business
- have a clear vision and experience of building an E-Commerce & Digital marketing offering that delivers continued growth
- be adept at developing, leading, and motivating teams
- have a strong commercial acumen and the ability to spot opportunities
- be a strong communicator and able to build relationships across all departments of the business