Content and Communications Executive
Posted a week ago by HomeLet
Purpose of the Role:
The executive will be required to deliver market-leading B2B and B2C communications and content across both on and offline channels including writing press releases.
As the Marketing Communications Executive you will be tasked with writing great copy and delivering an effective content strategy aligned with the key objectives of the business. You will ensure brand consistency, utilise content management systems and develop a highly effective comms calendar. You will also raise the profile of the brand by forming great relationships with stakeholder and will work with the team to optimise the performance of digital content.
You will be a strong communicator with meticulous attention to detail and excellent understanding of analysis. You will research, develop and write content for print and digital platforms, measuring its impact and constantly striving to continuously improve results.
In order to be suitable for this role, you must have proven experience creating great content and have a solid track record of delivering successful communication plans. Previous experience in B2B and B2C communications and content within Insurance, property or financial services sector would be advantageous to your application but is not essential. In this exciting role you will work with the team to ensure the smooth deployment of content to online channels and assist with launching new products and features.
This is a hand’s on busy role which will require lots of enthusiasm, the ability to multi-task as well as someone who can hit the ground running. You will be working with several teams and will need to be able to adapt to changing priorities to deliver a great marketing service.
Key responsibilities:
- Ability to multitask on projects with effective organisation and management of own time to ensure all copy is delivered to scope and on time
- Provide social media content for multiple brands across multiple channels which supports the wider strategy
- Provide compelling and creative copy content across a wide variety of mediums – email, blogs, social, adverts, presentations; in line with the brands tone of voice
- Must have up to date knowledge of aspects/ latest industry trends including, tone of voice, social media interaction, writing white paper copy, blog management, writing press releases etc.
- Support and grow relationships with each segment through excellent customer service and develop a full understanding of each stakeholder to be able to provide robust copy fit for purpose
- Ensure all communications projects’ audit trail is followed for all work including compliance sign off processes
- Have a sound up-to-date knowledge of on and offline copywriting techniques
- Be a creative thinker and problem solver
- Meticulous and strong attention to detail
- Proofing / QA of all marketing and communications work
- Work with the Head of Marketing to deliver the marketing plan in line with pre-agreed budgets.
- Creative input into the design process, liaising with external design agencies to ensure the production of high quality, differentiated and brand compliant campaigns and collateral
- Take on general tasks for the team to support marketing activities
- Minimum three years content/ communications experience
- Experience in implementing and working with technology such as Social Pilot, Hootsuite, CMS, Mailchimp, Redeye, Hubspot
- Proven experience as a copywriter or related role
- Knowledge of online content strategy and creation
- Excellent writing, editing and proofreading skills
- Experience of working with a variety of CMS and CRM systems
- Planning and time management
- Proven knowledge and experience within social media campaigns
- Creating, preparing, proofing and checking print ready and online copy
- A creative thinker with a passion for all things digital
- Excellent project management skills with the ability to work on multiple projects at once whilst remaining calm under pressure
- Strong interpersonal and communication skills
- Attention to detail
- Creativity
- Collaborative and team spirit
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.
REF-213 384
- Type:
- Permanent
- Start Date:
- 18/04/2024
- Contract Length:
- N/A
- Contact Name:
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- Telephone:
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- Job Reference:
- 213384
- Job ID:
- 221493648
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