Marketing Manager

Salary: £50,000 - £70,000 + 10-15% Bonus

Location: Remote (Yorkshire HQ)

My client is a rapidly growing SaaS organisation offering a market leading solution designed to improve construction project data and provide real time insights.

Underpinned by significant investment, there is a clear roadmap for business transformation, which will translate into aggressive growth over the next 2 years, as they continue to commercialise their offering at pace.

The Marketing Manager role, evolving into Head/Director of as the company scales, is a crucial appointment in realising this ambition, responsible for devising and implementing their end-to-end marketing strategy, driving strong interest in the company’s software solution and generating leads to support their ambitious sales growth plans.

The Role:

• Devise and implement their end-to-end marketing strategy.
• Develop and maintain a full marcomms plan.
• Support lead generation through creating and executing an effective digital marketing strategy.
• Managing the Marketing budget and evolving their pre-existing partnership with an external agency.
• Organically grow the team as the company evolves.
• Develop and implement digital marketing campaigns, whilst helping to maintain their website and social media channels.
• The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video and webinars.
• Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.
• Co-ordinate a series of educational webinars.
• Work alongside their PPC agency to monitor campaigns and ensure ongoing improvement.
• Monitor digital channel performances and produce reports and recommendations for areas of improvement.

The Candidate:

• You should possess a stellar Marketing background in SaaS, technology, data or similar in an SME / fast-growth organisation.
• Comfortable in a stand-alone mandate with the ability to build and lead a team as the role grows.
• Digital marketing expertise with a track record of executing successful lead generation programmes.
• Ideally fluent in HubSpot, or with strong knowledge in other marketing automation tools, allied with a strong understanding of paid social channels including Facebook and LinkedIn.
• Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
• Degree qualified in a related subject or holding a professional qualification in digital marketing.

This is a fantastic opportunity to join an ambitious organisation at an exciting time on their journey with genuine opportunities for career development and progression, with future career growth into a Head/Director of mandate, offering the ability to work remotely with visits to their Yorkshire HQ as required.

GEM Partnership is acting as an employment agency on this vacancy.