Marketing Manager

Up to £40,000 based on experience, plus excellent benefits

Bolton, Greater Manchester

• Are you an experienced, creative Marketing Manager, who would relish the opportunity to work for a market-leading people and recruitment solutions company?
• Would you thrive in a fast-paced and varied role, which would have a direct impact on the growth and success of our business?
• Do you have a proven track record of success and can demonstrate results, producing first class creative materials?
• Managed, overseen and developed inhouse company websites?
• Do you have experience in the recruitment sector?

Then this could be the role for you…

In this exciting role, you’ll fulfil a collaborative and pivotal role in leading and implementing our business-to-business marketing strategies, driving lead generation for both candidates and clients as well as social media management.  You will be a strong creative, who loves creating great content for our various target audiences.

As the ideal candidate you’ll likely come from a similar role, where you’ve bridged the gap between marketing, sales and delivery in a fast-paced business. As Workforce continues to grow this is an ideal opportunity for a proven and ambitious Marketing Manager to take their career to the next level.

What you’ll do:

• Lead the company’s marketing function and team to devise and deliver a results-driven marketing strategy for the business
• Establish positioning for each target sector and identify, reach and engage with the correct target audiences within each one
• Lead in the execution of marketing collateral from start to completion, leveraging internal and external support and driving collaboration
• Taking ownership of successful lead generation campaigns and the sales process on behalf of the wider team, using Hubspot, LinkedIn, our sales CRM and other tools and apps, ahead of tracking responses and creating insight reports
• Develop talent attraction strategies in line with the delivery team to promote opportunities and generate high levels of candidate applications
• Partner with our in-house marketing colleagues to develop our website, sales materials and online and collateral and other relevant content, imagery and literature
• Devising and facilitating successful advertising campaigns, including email, online and social media, with a particular focus on LinkedIn and YouTube, to get enquiries, build brand awareness, aid sales and support employer branding
• Work closely with our CEO and wider Senior Team to create tailored messages and reach out on their behalf to other business leaders to help create a relevant and strong network of likeminded businesses
• Analyse data from online activity, events, sales processes and all other sources to identify successes, failures, trends and in order to make data driven decisions that see a continued increase in enquiry conversion rates
• Research and test the latest lead generation and sales tools, then make recommendations on the best solutions and champion these across the business
• Network across Healthcare, Hospitality, Manufacturing and Engineering subject matter experts and decision makers to discuss topical challenges in the market, whilst understanding engaging with relevant communities

Your skills and experience:

Must have:

• A strong background in graphic design, with excellent creative skills
• Led a creative, fast-paced marketing function
• Up to date knowledge and experience of relevant marketing processes, best practice, tools and apps, with a strong understanding of online and social media platforms
• Exceptional written and verbal communication skills for client-focused and exec-level content and reports
• Confident, inquisitive and proactive demeanour

Nice to have:

• A degree in a marketing-related subject
• Recruitment exposure, either agency or in-house
• Engineering, Manufacturing, Hospitality or Healthcare sector experience

Your package and perks:

• Up to £40,000, based on experience
• Company bonus scheme
• 25 days holiday, plus bank holidays
• Free, secure parking
• Workplace pension

About Workforce:

Workforce are a well-establish, market leading people solutions business, who specialise in the recruitment, relocation and retention of talent in to UK skill shortage areas.

With Workforce Digital, we offer clients Exclusive Tech Talent, using our tried, tested and proven approach.

What next?

Our established, modern office on a leafy business park in central Bolton is bustling with diversity, talent and experience. Why not join us?

If you’re an experienced Marketing Manager and want to be a pivotal part of the team that will disrupt the landscape of recruitment, apply now and feel free to get in touch for more information.