SEO & PPC Specialist
Competitive Salary
Margate, Kent – Office Based
Permanent – Full Time

Benefits

Finish at 3pm Every Friday
Great salary (sorry, we are not able to advertise it, but happy to disclose on an initial call!
Contributory Pension
50% Staff Discount
33 Days Holiday

Are you looking for a new and exciting job as a SEO & PPC Specialist working for a market leading, iconic brand in the heart of Thanet?

Do you have:

A passion for SEO & PPC and wider digital marketing
Enthusiasm for the brands you work with
High attention to detail

This is a new role bought about by the expansion and growth of their direct-to-consumer offering. This role will assist in the planning, execution and optimisation of both SEO and PPC activities across a range of brands within the business. You will work with the brand marketing teams and various functions of the online team to coordinate activities across a range of channels, and update these regularly to optimise performance.

The Job

SEO & PPC Specialist

• Define and implement on-page SEO best practice, ensuring website content is optimised for user experience and search engine visibility
• Define technical SEO best practice and identify areas for improvements including site speed and mobile responsiveness. Work with the engineering team to roll out enhancements
• Track, analyse, and report on data to measure SEO effectiveness
• Conduct keyword research to identify opportunities to optimise existing content
• Stay up-to-date with the latest search engine algorithm changes and SEO industry trends
• Work closely with the cross-functional team of developers, product managers, product marketers, and designers to ensure the successful implementation of SEO strategies
• Be responsible for day-to-day optimisation and management of all Google Ads campaigns to deliver on KPIs and improve return on investment for our client’s range of brands.
• Spot new opportunities within the PPC environment and present ways in which we can apply to our brands
• Coordinate reporting and performance analysis of all activities in order to make recommendations and optimise ROI
• Work with European and US Ecommerce Executives on non-UK campaigns
• Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods.

Your Skills & Profile

• SEO & PPC Specialist
• Several years SEO & PPC experience, with a proven track record of success in improving organic search and PPC performance
• Strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar)
• Extensive experience with Google Ads – you will be the company’s main Google Ads technician and therefore your knowledge of Google Ads will be second-to-none
• Experience of working with and managing relationships with third party agencies
• Proficiency in Google Analytics and Excel with the ability to report on monthly campaign performance and provide actionable recommendations and insights
• Self-motivated with good organisational skills and time management
• Proficiency in Microsoft Outlook, Word and Excel
• Ability to adapt to changing priorities and commercial requirements

To find out more please call Jane

Westin Par values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Candidates must be eligible to live and work in the UK. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies, we are acting as an Employment Agency

Due to the high volume of applicants applying for all roles, we can only reply to candidates with the most relevant skills and experience. If you have not heard back from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.

Do not hesitate to contact us about this or any other roles.