Senior Digital Marketing Specialist



Our client, a leading player in the marketing sector, is seeking a dynamic Senior Digital Marketing Specialist to join their team. In this role, you will have the opportunity to shape the digital strategy and drive sustainable practices in the logistics industry. As a key member of the marketing team, you will be responsible for crafting innovative campaigns to enhance brand awareness, generate leads, and promote the adoption of cutting-edge zero-emission technology.



Your Responsibilities:

• Develop and execute paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Twitter
• Manage and update the company website, ensuring optimal performance and incorporating edits from various teams
• Implement SEO strategies to improve organic search rankings and drive targeted traffic
• Continuously run and optimize the website for lead capture and conversions through A/B testing, landing page optimization, and user experience improvements
• Create engaging social media content and implement strategies to grow the online community and engagement
• Oversee email marketing programs, including list segmentation, campaign creation, and automation
• Analyze performance data to optimize budgets, campaigns, and overall digital marketing ROI
• Stay up-to-date with the latest digital marketing trends and identify new opportunities to extend the online reach
• Monitor the online presence of the company brand across social media and other platforms

You Have:

• Significant experience (3+ years) executing successful digital marketing campaigns, preferably within a start-up or similar setting
• Demonstrated track record of driving results through paid advertising on platforms such as Google Ads, LinkedIn, and Twitter
• Strong understanding of lead generation and sales funnel optimization tactics
• Excellent analytical skills and a data-driven approach to decision-making
• Proficiency with web analytics tools (e.g., Google Analytics) and campaign tracking
• Familiarity with marketing automation and CRM systems
• Ability to work independently, take ownership of projects, and adapt quickly in a dynamic start-up environment
• Structured approach to prioritization, even in an iterative and changing environment
• Excellent communication and collaboration skills

What We Offer:

• 30 Days Holiday
• Employee Share Scheme
• Sabbatical after 3 years!
• 5% Matched Pension
• Free Quarterly Socials & Lunches
• Annual Counselling Sessions
• Wellbeing Day
• Cycle to Work Scheme
• Laptop

If you are ready to make a difference in the transport and logistics industry and join a purpose-driven startup, apply now!