Location: Diss, Norfolk, IP22 4RG

Salary: circa £30,000 per annum dependant on experience

Reports to: Marketing Manager

About Us:

At Glazing Vision, we are dedicated to revolutionising the rooflight/construction industry by providing innovative solutions for both commercial and residential projects.  We aim to redefine the possibilities of architectural rooflights.  As a growing global company, we are seeking a PPC Specialist to join our in-house team and drive the success of our B2B, B2C, and E-commerce advertising campaigns.

Job Description:

As a PPC Specialist at Glazing Vision, you will be responsible for planning, implementing, and optimising our pay-per-click advertising campaigns across various platforms. You will play a crucial role in driving traffic, generating leads, and increasing conversions for both our B2B and B2C audiences. Additionally, you will oversee our E-commerce advertising efforts through Rooflights. com, maximising our online sales and revenue.

Responsibilities:

• Develop and execute PPC strategies to achieve company objectives, including lead generation, brand awareness, and sales growth.
• Conduct keyword research, ad copywriting, and ad targeting to optimise campaign performance and maximise ROI.
• Manage and monitor PPC budgets, ensuring efficient allocation of resources across campaigns.
• Perform ongoing analysis of campaign metrics and provide actionable insights and recommendations for improvement.
• Stay upto-date with industry trends and best practices in PPC advertising, implementing new strategies to stay ahead of the competition.
• Collaborate with the marketing team to align PPC efforts with overall marketing initiatives and business goals.
• Implement A/B testing and other optimisation techniques to continually improve campaign performance.
• Monitor and report on competitors' PPC activities, identifying opportunities and potential threats.

Skills and Qualifications:

• Proven experience managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, LinkedIn, etc.).
• Indepth knowledge of PPC best practices, including keyword research, ad copywriting, bid management, and conversion tracking.
• Strong analytical skills with the ability to interpret data, identify trends, and make datadriven decisions.
• Experience with Ecommerce PPC campaigns and familiarity with platforms such as Shopify, WooCommerce, or Magento.
• Excellent communication skills, both written and verbal, with the ability to articulate PPC strategies and campaign performance to stakeholders.
• Detailoriented with strong organisational skills and the ability to manage multiple projects simultaneously.
• Google Ads certification and other relevant certifications (e.g., Google Analytics, Facebook Blueprint) are a plus.

Bachelor's degree in marketing, Advertising, Business, or a related field preferred.

Why Join Us:

• Opportunity to make a significant impact in a rapidly growing company.
• Collaborative and dynamic work environment with room for creativity and innovation.
• Competitive salary and benefits package.
• Ongoing training and professional development opportunities.
• Be part of a team that is passionate about reshaping the future of architectural rooflights and products.

If you have a passion for PPC advertising and want to contribute to the success of a forward-thinking company, we would love to hear from you! Apply now to join the Glazing Vision team.