Digital Marketing Executive

Wellingborough

Permanent

Full-time, 37.5 hours per week Monday to Friday

Salary: £25,000

Our client is seeking a Digital Marketing Executive to play a key role in their marketing team, reporting directly to the Marketing Manager and supporting the Head of Ecommerce & Digital Marketing Manager. Your focus will be on enhancing their digital marketing strategies, with a keen emphasis on SEO, SEM, and leveraging Google AdWords to boost online visibility and engagement.

This role is a fantastic opportunity for a Digital Marketing Executive that is eager to grow and develop their career within marketing, broadening their experience between an ecommerce business and lead generating website.

Key duties and responsibilities of the Digital Marketing Executive:

• Develop, manage, and implement digital marketing plans including SEO/SEM to attract new customers, retain existing ones and promote growth.
• Support in the management of PPC campaigns, optimisation, and analysis.
• Manage online merchandising of products, optimising customer journey to improve conversion rates.
• Craft and execute email campaigns, including creating emails, scheduling, and managing sends to foster engagement and conversions.

• Work with the Marketing Manager to promote and amplify content across online channels.
• Monitor, report, and analyse results to improve performance, using tools such as Google Analytics.

Key experience and skills required for the Digital Marketing Executive:

• Desirable but not essential experience in Affiliate Marketing or Google Shopping.

• A qualification in Marketing, Digital Marketing or business-related degree

• Strong knowledge of online retail, marketing, digital channels and experience with SEO, SEM, Google Ads and Meta Ads.
• Proficiency in email marketing platforms, with experience in creating engaging emails, segmenting audiences, and managing campaign sends.
• Knowledge of WordPress (Elementor) for web page editing.
• Experience in Google Analytics, with the ability to work within the platform and derive actionable insights from data.
• Excellent communication and teamwork skills, capable of working effectively within a multi-brand structure.

• Full UK Driving licence with the ability to commute to the office.

Impact Recruitment Services are acting as an employment agency on behalf of our client. Please note, due to the high volume of applications we receive daily, should you not be contacted within 72 hours, your application is unsuccessful. Thank you.

All responses will be managed in accordance with GDPR.