The Marketing Specialist develops and executes marketing communication programs to support strategic initiatives and drive segment specific revenue growth. The marketing specialist would also be responsible for developing campaigns using a segment and targeted approach to deliver a high level of engagement.

You will be responsible for lead generation, lead pipeline acceleration and lead conversion that delivers revenue.

Responsibilities:

• Utilizes knowledge of the food safety market to conceptualize and develop marketing campaigns that connect with potential customers at each point throughout the buyer journey, as well as leads nurture processes to drive accelerated sales.
• Analyzes industry segments, competitive environment, and customer demographics
• Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels.
• Allocate and optimize media spend across channels to maximize ROAS.
• Write copy for website, landing pages, emails, paid ads, etc.
• Construct emails and landing pages based on approved templates, and collaboration with technical writers and designers for other campaign artifacts. Align messages, artwork and downloads with relevant buyer stage.
• Be able to engage with channel partners for developing and implementing measurable segment or portfolio campaigns on focus region or country using multiple platforms and channels.
• Ensures campaign tracking mechanisms are in place to effectively track KPIs and develop reports.
• Work cross functionally, regionally and globally as well as understand the VOC in the region.
• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking using a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources.
• Event coordination: be responsible of organizing key Tradeshows in EMEA

Skills and Experience:

• Bachelor’s Degree in Science, Marketing, Advertising or a related field, or equivalent education and work experience, required.
• Minimum of 5 years of experience of B2B marketing required.
• Experience and knowledge of food safety with a regional focus on EMEA Region
• Working knowledge of digital marketing, SEO, social media CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns. Google Analytics knowledge a plus
• Experience working in a regional role across EMEA and can demonstrate campaign success with channel partners driving omnichannel campaigns.
• Strong client focus, relationship building skills and stakeholder management internally and externally.
• CMS (WordPress, Joomla, Drupal, etc.) and HTML.
• Display and social media networks
• CRM system (Microsoft Dynamics, Salesforce, etc.)
• Content distribution networks (Vimeo, YouTube, etc.)
• Knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Google Ads / Analytics and UTM codes
• Fluent English plus Italian, German or Spanish