I am currently working with my client in the online gaming industry, who are looking for a new Black Hatt PPC Specialist to join the team.

Salary: £60,000-£70,000 DOE

Location: London

The ideal candidate will have experience in running Google Ads campaigns across multiple regions. As a Black Hat Paid Specialist, you will work on PPC and Paid Social activity in order to deliver traffic - REG and FTDs for their Gaming sites. Experience with Black Hat techniques is a must.

Main Duties and responsibilities:

• Key Metrics for the role will be delivery of KPI Targets with a goal of optimising the campaigns based on ROI.
• Work with Head of Paid Search and the VP of Digital in building successful PPC strategies, making sure they fall in line with the overall company's and the wider Digital Marketing objectives.
• Daily account management and ownership of some of our core PPC accounts (multiple markets). Platforms include Google Ads, YouTube, Bing among a few others
• Create and provide campaign performance reports and ensure they are shared and communicated to the relevant stakeholders, with detailed insights.
• Manage and maintain updates for large keyword lists and provide creative ad copy suggestions.
• A/B testing of Ad Copies and Landing Pages with an aim to get statistically significant results.
• Work closely with the local marketing teams and country managers to align PPC strategies and to get their insights.
• Generate daily, weekly and monthly reports for important metrics including tracking goals and revenue among others.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out any key areas of importance in accordance with company goals.
• Interact and communicate with the wider Acquisition teams to ensure alignment on projects and to make sure everyone is up to date on progress.
• Stay at the forefront of industry trends, both in terms of Digital Marketing as well as iGaming/Sport

About you:

• Passionate about digital marketing, specifically Paid Search
• Strong hands-on PPC Experience, minimum 2 years
• Google Ads certified professional
• Excellent numerical and analytical skills with an ability to interpret and present data to senior executives.
• Reasonable understanding of SEO to understand how it aligns with PPC
• Good working knowledge of Google Analytics
• Exceptional attention to details and performance driven
• Familiar with Display remarketing campaigns.
• Familiar with Bid optimisation tools, knowledge of DoubleClick will be a bonus.
• Managed medium to large-sized PPC budgets of at least 50k/month.

Desirable:

• Can understand/speak French, Dutch, Italian, Spanish, German
• Experience in gambling/gaming industry is a plus