Job Summary

Working for a globally recognised brand within the toy industry, this role will assist in the planning, execution and optimisation of both SEO and PPC activities across a range of brands within the business.

You will work with the brand marketing teams and various functions of the online team to coordinate activities across a range of channels, and update these regularly to optimise performance.

General duties to include:

• Define and implement on-page SEO best practice, ensuring website content is optimised for user experience and search engine visibility
• Define technical SEO best practice and identify areas for improvements including site speed and mobile responsiveness
• Work with the engineering team to roll out enhancements
• Track, analyse, and report on data to measure SEO effectiveness
• Conduct keyword research to identify opportunities to optimise existing content
• Stay up-to-date with the latest search engine algorithm changes and SEO industry trends
• Work closely with the cross-functional team of developers, product managers, product marketers, and designers to ensure the successful implementation of SEO strategies
• Be responsible for day-to-day optimisation and management of all Google Ads campaigns to deliver on KPIs and improve return on investment for the range of brands
• Spot new opportunities within the PPC environment and present ways in which we can apply to our brands
• Coordinate reporting and performance analysis of all activities in order to make recommendations and optimise ROI
• Work with European and US Ecommerce Executives on non-UK campaigns
• Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods

Key Skills and Experience

• Several years SEO & PPC experience, with a proven track record of success in improving organic search and PPC performance
• Strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar)
• Extensive experience with Google Ads – you will be the company’s main Google Ads technician and therefore your knowledge of Google Ads will be second-to-none
• Experience of working with and managing relationships with third party agencies
• Proficiency in Google Analytics and Excel with the ability to report on monthly campaign performance and provide actionable recommendations and insights
• Self-motivated with good organisational skills and time management
• Proficiency in Microsoft Outlook, Word and Excel
• Excellent communication skills, both verbal and written
• Ability to adapt to changing priorities and commercial requirements
• Be creative and bring new ideas to the role

Remuneration & Benefits

• 25 days’ holiday + bank holidays
• Ealy finish Friday
• Great working environment

Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.