14 June 2024 

£33,778 - £43,891

What is the purpose of this job?

Rail is fundamental to the country’s prosperity. Britain’s railway is increasingly important in connecting workers to jobs, businesses to markets, and people to their families and friends. The combination of public and private investment going into the railway is set to boost the UK’s economy by almost £85bn, benefiting every region of Britain.  The Rail Delivery Group (RDG) brings together the companies that run our railway into a single team with one goal - to deliver a better railway for you and your community.

We’re looking for candidate to implement the Performance Marketing, always on activity for Railcard, National Rail 2for1 and Interrail.

What can I expect to do in this job? 

The Performance Marketing Manager will be responsible for briefing and ensuring the delivery of performance marketing, media planning and buying services executed by the Media Agency. They will be accountable for achieving commercial objectives through performance marketing activities.

Requirements

The ideal person will be:

• Self-motivated with proven experience of media agency management and a working knowledge and understanding of Paid Search, Display and Affiliate Marketing.
• It is essential you can demonstrate experience or competence of:
• Use knowledge and expertise acquired through professional qualification or past work experience to develop, implement and evaluate performance marketing plans, delivering to agreed objectives. 
• Experience of Google Analytics and or other digital marketing tracking platforms,
• Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
• Stakeholder management: communicate effectively and frequently with multiple stakeholders, including media agencies, marketing teams internally and externally and suppliers.
• Measure, monitor and report marketing results and impact with insightful key learnings.

Benefits

• 30 days annual leave
• 75% reduction on UK rail travel (for work and leisure) - more below
• Reduced international rail travel
• Interest free season ticket loan
• Contributory defined benefit pension scheme
• Give As You Earn scheme
• Subsidised private medical care
• Healthcare cash plan scheme
• Employee Assistance Programme scheme
• Flexible working
• 30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)
• Personal Development Days
• Employees may sell up to a maximum of five days’ leave.  Employees can buy up to a maximum of five days’ leave. These figures will be pro rata for part-time employees