Technical Marketing Exec - Appvia

Location: London, UK

About Us

At Appvia, we're committed to helping our customers navigate their journey to Cloud and DevOps maturity. As a leading provider in the industry, we offer cutting-edge technologies and services to support our clients' cloud adoption journey.

Our mission is to enable every company to deliver apps in the cloud. We dedicate ourselves to building a cloud infrastructure layer that allows platform engineering teams to manage, monitor and update with ease - at the same time, offering devs the flexibility to deploy their apps in the cloud without a hassle. We are passionate about driving value to our clients and have a desire to make their organisation succeed.

The Role

In this technical digital marketing position, your main objective is to produce captivating content tailored for our technical followers across multiple channels and platforms. You'll be collaborating closely with a range of key internal stakeholders, including product and solution engineers, to stay abreast of the latest technological advancements, our impactful customer solutions, architectural frameworks, and new features of our products.

Though the role is rooted in digital marketing, it has a substantial focus on harnessing cutting-edge technologies, such as automation tooling and AI, to streamline the creation of content and the production of diverse promotional materials. This role is not just about absorbing a wealth of technology knowledge; it's about applying your creativity across various formats, being guided by data through analytics tools, and gaining a holistic view of Appvia's extensive solutions. Additionally, this position is designed as an opportunity for growth within the company, offering career paths into product engineering or solutions engineering for those looking to broaden their technical horizons.

This position is perfect for technology graduates or those with a deep interest in technology looking to embark on a steep learning curve in various Cloud and Software Development technologies within a fast-paced company. Appvia is committed to your growth, providing specialised training and access to internal resources that promote fast-paced professional advancement via practical experience and expert advice.

Interview process - 3 stage

• Initial conversation with our Talent Acquisition Manager
• Interview with the Hiring Manager
• Leadership Final Interview

Requirements

Key Responsibilities:

Podcast assistance and growth:

• Be a supporting role with the podcast, helping with the logistics, growth, day-to-day management and coordination of episodes.
• Work closely with talent acquisition and sales on guest management, studio bookings and diary facilitation between guests and host.
• Collaborate with video editors on timelines and quality assurance on the episodes produced.
• Work closely with the host and creative on short ideas, (ideally being able to create shorts and snippets from the longform footage). 
• Produce podcast blogs from the episodes and work with Marketing on SEO optimisation strategies.
• Find industry-related podcasts for the podcast host to be a guest on to help boost awareness.

Social media content distribution and growth:

• Work closely with the marketing team on scheduling social posts across various platform
• Drive social media engagement across various platforms such as LinkedIn, X, YouTube and alike. 
• Work collaboratively on the message content, copy as well as supporting media content to drive the most compelling and high-value content possible to our technical audience
• Produce a backlog of ready-to-go social engagements
• Lead on internal video production, such as lightboard, feature videos or demos
• Leverage existing content, meet-ups, podcasts, product feature releases, customer stories and more to engage with our potential customers
• Create compelling and engaging shorts from existing video content
• Help in the organisation and social media announcements of upcoming events and meetups
• Grow the social channels and work collaboratively with the wider Marketing team on key growth metrics

Qualifications:

• Bachelor’s degree in or similar in Computer Science, Marketing, Digital Production or equivalent experience. 
• Understanding of the latest digital marketing tools and platforms, including SEO, social media, and content management systems.
• Excellent verbal and written communication skills, with the ability to produce engaging and compelling content for a technical audience.
• Analytical mindset with the ability to track and interpret digital marketing metrics.
• Passionate about technology and staying updated with the latest industry trends and innovations.

Benefits

💰 We are generous - you’ll be paid fairly for your role (inc. commission, stock options & company bonus)

🎂 We celebrate you - you’ll get the day off for your Birthday, plus your 25 days annual leave and the 8 bank hols

📈 We win together - non-commission based roles receive a company & individual performance-based bonus

🏥 We take health & wellbeing seriously - you’ll get health Insurance including a dental element for yourself, and can choose to add family members to your policy. Life assurance, enhanced Employee Assist Programme, cycle to work scheme and a paid subscription to Headspace App

✨ We’re mindful - you’ll have flexibility to work from our dog-friendly Barbican office, your home or a combination of both - with flex hours to make work & home, work well

🎒We want you to grow - you’ll be joining an exceptional team who will help you shape the career you’re dreaming of, each Appvian has access to an individual training budget

🎉 We’re fun - we sponsor regular team socials, board game nights, Cloud Unplugged meetups and more!

But don’t just take our word for it, you can check out what our Appvians say about us on Glassdoor and by following us on LinkedIn, Twitter and TikTok.