Group Content ManagerContract: Full-TimeLocation: Head office (SW13 9JJ). Hybrid Working: 3 days in the office per week

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once in a lifetime milestones, should be exciting, positive and special and we help them make memories.

We started as the home of wedding gift lists - but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop, The Wedding Present Company and Prezola, we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service at every touch point: from our luxury showrooms to our cutting edge tech platforms. Powered up by our long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve now applied these values to new markets too, bringing one of the UK’s leading wedding planning platforms, Rock My Wedding, to the group, along with lifestyle shopping destination The Homeware Outlet. We are also proud to have launched our newest venture, LittleList, in 2023 which is set to revolutionise the baby gifting market.

As Group Content Manager, you will be the linchpin of our marketing team, focusing on driving and owning our content and SEO strategy across our three wedding gift list brands and our baby gift list brand. You'll be responsible for planning, coordinating, and executing a comprehensive content calendar that aligns with our marketing goals. This includes creating and planning content including articles, landing page creation, website updates, and managing the advanced SEO strategy including all content and technical aspects of SEO. Your role will be crucial in bridging various specialist team members, ensuring a cohesive and integrated approach to content. You will work closely with the Head of Marketing, and use tools like Asana, Semrush, Google Search Console, GA4, Figma, and ChatGPT to enhance efficiency and effectiveness. This role will also work closely with other departments, including E-commerce and Buying, to make sure that our content is aligned with our business priorities.

Key Responsibilities:

• SEO Strategy: Create, lead, develop and implement an effective SEO strategy for our 4 brands to increase visibility and engagement
• On-Page SEO and Technical SEO to optimise web content for search engines to improve ranking and visibility. Must be confident to be able to educate other team members in SEO best practices
• Content Planning: Plan and schedule engaging content that resonates with our audiences, ensuring alignment with marketing objectives
• Article Writing: Craft high-quality articles that effectively communicate our brands’ message and drive engagement
• Content Coordination: Work with buying and e-commerce teams to identify product trends and new brand promotion opportunities
• Asset Management: Manage all brand assets, including imagery, branded goods, and brand guidelines
• Performance Analysis: Highly proficient and able to monitor and report on content engagement and traffic, using data to measure success and inform future strategies
• Historical Content Review: Analyse past content performance and revise strategies for continued relevance and impact in 2024 and beyond
• Work closely with the rest of the marketing team to plan editorial content and ensure site content aligns with email and social efforts

Requirements

Qualifications/ Skills

• A minimum of 3 years experience in content management and SEO
• Deep Understanding of SEO is a must – including on-page and technical SEO
• Experience of Content Strategy creation, development and implementation
• Familiarity with digital marketing tools like Asana, Notion, Figma, and ChatGPT
• Expert in Content Creation
• Expert in Editorial Planning and Calendar Management
• Experienced in Audience Analysis and Persona Development
• Experienced in Content Optimisation for Different Platforms
• Analytical Skills is a must - Ability to analyse data and derive meaningful insights for content strategy
• Experience in Multimedia Content Production
• Expert in Copywriting and Storytelling
• Expert in Content Distribution and Promotion
• Experience in creating Community Engagement and User-Generated Content
• A bachelor's degree in marketing, communication, or a related field is
  preferred
• Strong ability in both strategic planning and hands-on content creation
• Excellent communication and coordination skills, ensuring team cohesion and integration
• Highly creative
• Able to wear many hats, be versatile and collaborative with social, email and content team members
• Confident in stakeholder management
• Commercially minded
• Ability to manage multiple brands in a fast-paced environment

Benefits

• 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service   
• Annual Bonus Scheme   
• Cycle2Work   
• Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands).  
• Discounted Private Healthcare   
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options