Group Social Media Specialist

Contract: Full-TimeLocation: Head office (SW13 9JJ)Hybrid working: 3 days in the office per week

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once in a lifetime milestones, should be exciting, positive and special and we help them make memories.

We started as the home of wedding gift lists - but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop, The Wedding Present Company and Prezola, we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service at every touch point: from our luxury showrooms to our cutting edge tech platforms. Powered up by our long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve now applied these values to new markets too, bringing one of the UK’s leading wedding planning platforms, Rock My Wedding, to the group, along with lifestyle shopping destination The Homeware Outlet. We are also proud to have launched our newest venture, LittleList, in 2023 which is set to revolutionise the baby gifting market.

We are seeking a dynamic and creative Social Media Specialist to join our team. In this role, you will be responsible for creating, leading and managing our social media strategy for our three wedding gift list brands and our baby gift list brand. You will work closely with our Marketing Manager as well as collaborating with the rest of our team. You will be crafting, scheduling, engaging, and monitoring content across our social media platforms. This is a vital role that requires a deep understanding of social media trends and audience engagement strategies.

Key Responsibilities:

• Content Creation and Scheduling: Develop and schedule engaging content for our social media platforms. You will be expected to create a consistent voice and brand message across all channels for each brand.
• Community Engagement: Actively engage with our online community. Respond to comments, messages, and posts in a timely and professional manner. Foster positive relationships with our audience.
• Paid Social Media Asset Creation: Assist in the creation of assets for paid social media campaigns. Work alongside the team to develop effective advertising materials that resonate with our target audience.
• Collaboration with PPC/Paid Social Agency: Work closely with our PPC/Paid Social Specialist to align organic social media strategies with paid advertising campaigns. Ensure a cohesive approach to our online presence.
• Influencer Management: Identify and collaborate with influencers in our niche. Build and maintain strong relationships with key influencers to enhance brand visibility and reach.
• Analytics and Reporting: Monitor and report on the performance of social media initiatives. Use insights to inform future strategies and improve audience engagement.

Requirements

Qualifications/Skills: 

• A minimum of 3 years experience in social media management role
• Expert in creating, developing and implementing social media strategies
• Deep understanding of Social Media platforms
• A strong understanding and a high level of experience in Paid social media
• Experienced in influencer collaboration and management with strong networking abilities
• Skilled in community building and engagement
• Experienced in crisis management 
• Experienced in customer interaction
• Experienced using social listening and reputation management
• Excellent communication and writing skills.
• Design skills required
• Skilled content creator, including video content, with creative mindset with the ability to produce innovative and original ideas.
• An expert using social media analytics tools with advanced analytics and performance tracking skills
• Proven record of testing in social media
• Ability to work collaboratively in a team environment.
• Ability to manage multiple brands in a fast-paced environment, maintaining voice and brand consistency
• Trend awareness and adaptability
• A bachelor's degree in marketing, communication, or a related field is preferred

Benefits

• 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service   
• Annual Bonus Scheme   
• Cycle2Work   
• Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands).  
• Discounted Private Healthcare   
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options