Regional Marketing Manager (UK, Ire, Nordics and EMEA)

Permanent/Full time.

Hybrid working, can be based in our Cambridge or London office

About Us:

Join the multiomic revolution! Over the last 20 years, genomic technologies have enabled significant discoveries that bring the promise of personalized medicine closer than ever before. But after two decades of research, it’s clear that genetic variation only tells part of the story – biology is dynamic and more complex than A,C,T,G. Already, the added information from a multiomic view of biology is yielding important insights into cancer, aging, and neurological disease, and is poised to revolutionize how we understand health and disease beyond canonical variation in DNA.

biomodal is an omics-based life sciences technology and analytics company, delivering products that bring the dynamism of our ever-changing biology into focus. Our team is dedicated to developing the most advanced solutions to interrogate and understand the complex interplay of genomics and epigenomics.

We have launched our first products, the duet multiomic solution evoC and +modC, with more in the pipeline, and are looking to grow and evolve our business accordingly.  This is an incredible opportunity to step into an exciting, early-stage company at the cutting edge of science with exceptional growth and market impact potential. Multi-omics is the future – come join the biomodal team!

The Team:

biomodal's Marketing team is small but a highly impactful function that has a global remit.  It encompasses regional marketing, marcomms, and digital marketing, focusing on maximising biomodal's outreach and early adopter engagement.  Given the nature of biomodal's evolution, the Marketing team is highly hands-on and visible throughout the organisation, working with R&D, Informatics, Corporate and senior leadership. 

There is a strong customer-focus at biomodal and the Marketing function serves at the front line of this endeavour.

The Role:

As part of biomodal’s growth strategy, we’re looking for an experienced Regional Marketing Manager to cover the UK and Western Europe region; with an initial focus on content marketing, events management and sales enablement. As part of the marketing organisation, you will partner with the Sales Organisation, AMER Regional Marketing, Digital Marketing & Marketing Programs to deliver our field enablement strategy along with the conferences & events schedule for biomodal’s product commercialisation. This is a hands-on, operational role with the potential for career progression as the company expands. It’s a rare opportunity to get in at the ground level of a rapidly growing organisation, be part of the success story and share in the rewards.

Strategy:

Help to define our lead generation and Go to Market strategy at key strategic and regional events, ensuring this meets the needs and requirements of the organisation, while surprising and delighting the customer. This will involve creating a schedule for success that can be communicated and delivered upon by the commercial organisation.

Implementation:

Planning & executing external and internal commercial events, managing vendors, shipping, logistics, swag, fulfilment and budget. Creating marketing campaigns and developing content aligned with the global marketing plan, while driving sales engagement and developing customer onboarding programs within the region. Working with digital & sales teams to curate top-of-funnel leads from various 3rd party sources.

Voice of the customer:

Collecting sales & customer feedback plus competitor intelligence to succinctly communicate with the commercial organisation, implement improvements, and ensure an optimal customer experience throughout their journey with biomodal.

Requirements

The Person:

The ideal candidate will be able to demonstrate expertise in marketing and event management from within the biotechnology industry sector. They should have experience of working remotely, with the ability to influence others and be a thought leader in customer experience. This opportunity is ideal for someone looking to get in at the ground level of biomodal’s growth and thrives on challenge and autonomy.

Qualifications/Experience:

• Demonstrated proven experience in a marketing role, including content creation, campaign management, and events management.
• Proven experience within the commercial omics sector, preferably within an NGS (Next-Generation Sequencing) focussed function.
• Experience influencing remote teams and driving service excellence in a commercial function is desirable.
• Competency in additional European language(s) to English is advantageous.

Behaviours:

• Strategic thinker who is also happy to roll up their sleeves and make their ideas happen
• Can motivate and get the best out of individuals in a team, developing their strengths to foster a diverse and agile culture.
• Self-starter who enjoys taking ownership and can lead by example.
• Curious and literate while demonstrating a keen customer focus.
• Able to travel within the UK, EMEA and the Nordics ~50% of time.

This is an exciting opportunity to be a driving force in the penetration and update of biomodal’s disruptive technology across the European geography.  If you enjoy a highly visible and impactful role, that will allow you to collaborate across biomodal’s business, then this is an opportunity worth considering.

Benefits

• Annual bonus scheme
• 10% pension
• 25 days annual leave
• Private medical and life Insurance
• Hybrid working
• Great in-office benefits