Are you ready to rethink your routine? We are looking for an ambitious and passionate Performance Marketing Manager who can help us take our business to the next level. Reporting into our Director of Performance Marketing and with a specific focus on growth, we need someone who is both highly analytical and creative with their ideas on how to reach new customers. You will play a crucial role in planning, implementing, and optimising our paid social media advertising campaigns, whilst shaping, leading and mentoring your team.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

The Role

Your daily to-dos might look like this:

• Manage planning, execution, reporting and optimisation processes across the performance channel in a highly organised manner (this includes managing agencies for some activity) with specific focus on paid social campaigns
• Develop new and innovative performance marketing strategies that drive growth and expansion, including exploring opportunities for testing across other channels outside of paid social
• Optimise and grow campaigns, carefully balancing various KPIs such as CPA, volumes, ROI and more
• Train and develop a team ensuring they are confident in the operational running of campaigns and are able to make optimisation recommendations
• Create new paid social campaigns and performance marketing experiments, using A/B testing techniques to inform future strategies
• Working with the Head of Design, direct all design requirements for performance marketing, with an understanding that you will own the testing framework that will require new creative on a very regular basis
• Write clear briefs but with an openness to flexibility during the creative process
• Generate clear and concise reports to share with stakeholders with recommendations for improvements
• Identify opportunities and implement new processes to ensure the team operates efficiently
• Continuously communicate with the wider team before, during and after project completion, managing stakeholder expectations and prioritising tasks
• Complete ad hoc analysis in excel/google sheets to inform future strategies, investigating competitor activity and collaborating with BI and data teams when required
• Educate colleagues on the requirements of your channel, using evidence to demonstrate the impact it can have on business metrics
• Adopt new technology and develop solutions that provide useful insights in a clear and efficient manner
• Help build and review digital attribution models for the business

Requirements

These skills will help you go far in this role:

• Demonstrable experience in performance marketing, focusing on paid social strategies ideally within a high-growth startup
• Is a mentor for your team and advocate for our brand values
• A proven track record in running successful multichannel online acquisition campaigns, including remarketing, attribution and analytics, and working with significant budgets
• Understand the technical and analytical elements of all relevant digital platforms in hyper-detail, including tracking, attribution and experimentation features
• Experience running international paid social media campaigns including localisation
• Obsessed with optimisation - you live and breathe campaign performance data and know exactly what levers to pull when optimising a campaign against specific KPIs
• Significant experience with analytics and visualisation tools such as Google Analytics, Looker, Microsoft Excel
• Solutions orientated, delivering lasting solutions balancing risk mitigation, flexibility and business continuity through business cases and proposals supported by data and evidence
• At ease with startup culture and able to work hands on in a flexible and agile manner
• You like autonomy and have the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it
• Curious about new trends, advertising products and growth opportunities with a can-do attitude and full of great ideas
• Very personable and great at building constructive relationships with colleagues, developers, partners, media owners and agencies

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Benefits

We want to provide our customers with the tools and confidence to be their best, and we do this for our team too through our benefits:

• Flexible working with core working hours
• Hybrid working - 2-3 days in our amazing office, which it’s fully stocked with snacks and drinks
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash
• Employee share scheme
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
  

Equal Opportunities

We celebrate diversity within our customers, our products, and within the teams we build. We champion inclusivity and giving everyone a chance to be the best versions of themselves.

We are committed to equality of opportunity across the company and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.