We're looking for a B2B Professional Services Marketing Specialist to join our marketing team at Publicis Sapient. You'll play a role in supporting the development and execution of marketing journeys to promote our DBT consulting services, focusing on our key partners: Adobe, AWS, Google Cloud, Microsoft, and Salesforce. This role will be a unique blend of marketing-with and marketing-to activations.

Responsibilities:

Campaign Support:

• Assist in planning and executing B2B professional services marketing campaigns.
• Help manage partner marketing campaigns and track performance metrics.

Digital Marketing:

• Support targeted email campaigns, social media promotion, and online advertising.
• Assist in updating the Publicis Sapient Partner website.

Event Support:

• Help plan and organize partner events, conferences, and webinars.
• Coordinate event details, such as booth setup, promotion, and communications.

Lead Generation:

• Work with marketing and sales teams on lead generation strategies.
• Assist in implementing lead nurturing programs using marketing automation.

Analytics and Reporting:

• Use analytics tools to track marketing campaign performance.
• Work with Performance Marketing team to gain reports on key performance indicators.