Membership Marketing Manager
Posted a week ago by Frasers Group
Job Description
- Oversee the end-to-end development, execution, and management of the membership programme and customer journeys that drive member engagement, member value and retention.
- Define the proposition, benefits and rewards and customer segmentation.
- Continually improve the member experience, identifying opportunities to reduce friction in activation of rewards and increase active member rates.
- Iterate the rewards and benefits and onboard relevant brand partnerships.
- Utilise data-driven insights to identify customer needs and preferences, tailoring the customer journeys accordingly.
- Collaborate with the brand, digital marketing, and CRM teams to leverage all marketing channels effectively to drive membership acquisition and engagement and to ensure seamless alignment and execution of membership initiatives.
- Work closely with brand and design teams to generate membership specific content across digital and offline channels as well as plan and execute events and experiences for members.
- Monitor and measure the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
- Manage the future membership roadmap and roll out to all other brands.
- Utilise data-driven insights to identify customer needs and preferences, tailoring the offerings accordingly.
- Manage all membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives.
- Manage the budget for the loyalty programme, ensuring efficient allocation of resources to maximize ROI.
- Type:
- Permanent
- Contract Length:
- N/A
- Contact Name:
- Login or register to view
- Job Reference:
- 406000228938729
- Job ID:
- 1258000000000271272
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