Membership Marketing Executive
Posted a week ago by Frasers Group
Job Description
- Collaborate with the Membership Marketing Manager to execute and manage the membership customer journeys and the management programme, driving member engagement, member value and retention.
- Continually improve the member experience, help to identify opportunities to reduce friction in activation of rewards and increase active member rates.
- Collaborate with the brand, digital marketing, and CRM teams to leverage all marketing channels effectively to drive membership acquisition and engagement and to ensure seamless alignment and execution of membership initiatives.
- Utilise data-driven insights to identify customer needs and preferences, helping to tailor the customer journeys accordingly.
- Work closely with brand and design teams to generate membership specific content across digital and offline channels as well as plan and executing events and experiences for members.
- Support the Manager in monitoring and measuring the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
- Help to define the proposition, benefits and rewards and customer segmentation.
- Continually improve and iterate the rewards and benefits and onboard relevant brand partnerships.
- Work with your Manager to manage the future membership roadmap and roll out to all other brands.
- Utilise data-driven insights to identify customer needs and preferences, tailoring the offerings accordingly.
- Working on membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives.
- Collaborate with cross-functional teams to ensure cohesive communication and seamless integration and execution of the loyalty programme with other business operations.
- Monitor and measure the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
- Have exposure to the budget for the loyalty programme, ensuring efficient allocation of resources to maximize ROI.
- Type:
- Permanent
- Contract Length:
- N/A
- Contact Name:
- Login or register to view
- Job Reference:
- 406000228940159
- Job ID:
- 1258000000000271271
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