As a Digital Marketing Experimentation Specialist you will be part of a team that is dedicated to driving growth in the digital channel. Collaborating closely with the Experimentation Lead to extend a culture of testing to Digital Marketing. Working alongside various departments within Digital Marketing, you will identify opportunities for improvement that align with the company's overall objectives, providing guidance and support on best practices throughout. Additionally, you'll contribute to enhancing the experimentation platform by suggesting testing concepts, such as causal influence and incrementality testing, to improve our effectiveness. Acting as an evangelist for experimentation within the digital marketing space, you'll bridge our experimentation methodologies with digital marketing practices.

Job Description

• Be an evangelist for experimentation at Frasers Group and support the Experimentation Lead in cultivating a culture of experimentation.
• Collaborate with stakeholders to shape experimentation roadmaps aligned with business objectives.
• Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process, from ideation to result interpretation.
• Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks, to embed a culture of experimentation.
• Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies aligned with business goals.
• Understand and articulate concepts of causal influence and incrementality testing, providing guidance on their application within digital marketing strategies.
• Support the analytics team in analysing and interpreting complex experiments, providing insights to drive decision-making.
• Present data and insights to stakeholders in a clear, concise, and actionable manner.
• Cultivate strong relationships with cross-functional teams and key stakeholders to facilitate collaboration and alignment.
• Manage multiple experimentation projects concurrently in a dynamic, fast-paced environment, ensuring timely delivery and high-quality outcomes.