Working in a dynamic, creative and highly collaborative central digital marketing team, the Digital Marketing Specialist – SEM will create, implement, and optimise successful SEM strategies across Informa Tech’s events products. They will create individual SEM strategies and deliver campaigns which significantly improve the brand’s reach amongst a variety of tech and telecoms communities, increase Informa Tech’s marketable data universe and maximise qualified leads, conversions and revenue. They will actively optimise campaigns and lead on tracking and reporting, providing insights to enhance campaign performance, and set accurate benchmarks for future campaigns.