Marketing Executive

Due to an internal promotion, we are looking for a CRM Marketing Executive to support both Email campaigns and Catalogue selections, while developing AI solutions within the Marketing Department in our Head Office at Northminster Business Park, York. 

This Marketing role has a strong technical element and will support two channels of Marketing: online (mainly email) and offline(mainly catalogue).

You will be building and sending marketing emails in Dot Digital, alongside the Email Marketing Exec, and selecting customers for catalogues using SPSS initially alongside Head of CRM. 

The CRM executive will use their technical skills and knowledge of AI to increase efficacy of email with personalised dynamic messages and improvements to the current process and use of integrations.

Pavers IT systems are being modernised this year so you will benefit from improved tools, data sets and automations as that project progresses. Already with an active customer base of over 2m and an intense customer communication schedule, you will have scope to deploy AI tools and insights to improve customer experience and the profit from email and catalogue campaigns.

Key Responsibilities for our Marketing Executive

• Build and send email marketing campaigns for Pavers and Jones Bootmaker brands
• Apply models to select the best customers to receive catalogues 
• Work with our own teams and tech partners to
  • Explit opportunities offered by AI to increase profit and customer engagement
  • Autmate BAU and triggered email campaigns and journeys where possible 
  • Increase benefits f tools such as Fresh Relevance personalised dynamic recommendations
• Lead on AI, integrations and technical challenges that the team may face with key data and software

About you

• Previous experience in a digitally focused Marketing department or supporting marketing on technical side is essential for this role
• Degree in Marketing or CIM qualification
• Good working knowledge of Email Service Provider software, ideally Dot Digital
• Experience of using and analysing datasets (in Marketing )
• Working knowledge of applied AI
• Commercial understanding and ideally Experience of cross channel marketing, CRM and personalised customer journeys
• Basic understanding of coding 
• Can analytically and systematically solve technical challenges
• Excellent time management and highly organised
• A helpful, friendly team player

Benefits/Package for our Marketing Assistant:

Salary: Up to £30,000 depending on experience

• Flexible/Hybrid Working around core hours, as agreed by your line manager, including 1 day per week working from home
• Annual discretionary bonus scheme
• Death in service
• Generous Staff Discount
• Holiday Entitlement (Increases with service)
• Company Contribution Pension
• Access to Retail TRUST (Wellbeing and Financial Support)
• Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme
• Access to Pavers Academy for learning and development opportunities

About Us

At Pavers we are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers.

Pavers is a growing, highly profitable, independent family-run business with a strong balance sheet, employing over 1,800 people across our estate of circa 200 Stores, Head Office and Distribution Centre, and we remain acquisitive.

We were voted one of the Top 10 Employers in Retail in the UK in 2020 and were recognised as a 3* Employer with ‘World Class’ levels of workplace engagement by Best Companies in 2023. At Pavers we truly believe the talents, passion, and dedication of our employees are the reasons for our success. As of 2023 we are working towards obtaining menopause friendly status.

In 2021 we became the first major retailer to achieve Carbon Neutral status and have proudly maintained this standard ever since. Championing sustainability is at the heart of everything that we do, and we’re committed to changing the future of retail for the better acting in an environmentally and socially responsible manner.

Giving back is in our nature as a Business and in 2018 we established the Pavers Foundation, in the memory of our late founder, Catherine Paver. Since then, the Foundation has awarded grants for causes close to our colleagues’ hearts for; community, education, and areas of health, totalling more than £2m, growing year on year.

If this sounds like the kind of business you’d like to know more about, we’d love to hear from you - please apply today for the role of Marketing Executive.